Earlier this week I discussed some important things to consider when launching a mobile application. These included the importance of wireframing, how to make your application different from your website and making it easy for consumers to convert.
Today, we’ll cover some more ideas as to how to provide customers with all the tools they need in one mobile application.
The success of many mobile apps depends solely on the user experience – if people don’t like the feel of your site, they probably won’t come back. This has been the case with many apps I have visited in the past (I won’t go into specifics). Creating a unique user experience that provides exactly what the user needs involves understanding a variety of factors. This includes things such as human behavior and interaction design.
Snapchat is an example of a mobile application that is innovative, relevant and easy to use. Chris Beaman, UX Design.
What feels right?
First off, make sure you know what type of feel you want your application to have. Take into consideration the marketing, branding and usability.
More importantly, however, is making the solution effective and easy to use. By making a solution that is simple, the customer enjoys interacting with the application.
Is your application relevant?
You might want to think about whether a mobile application is even necessary for your company. Are you offering something that customers will find value in? And is the use of mobile the easiest and most effective way to provide this value?
Users want to be convinced why they should use an application. Knowing your users’ expectations and offering them a compelling experience is the first step. Mobile applications continue to evolve, offering new ways to get things done. Make sure that your company is staying ahead of the curve in this category.
Rich experiences = huge payoff
A rich experience should connect with users, offering them delight when using your product. This level of richness, however, usually depends on a combination of user expectations and business objectives.
One thing to steer clear of is static content (content that is not being updated). Everything should be dynamic and up-to-date, bringing a lot of different rich media into the mix. Rich media includes things such as video, images and audio. Also, giving the user feedback through audio or visual clues is a form of rich media.
Do not, however, compromise performance for the use of rich media. It is more important that your users are viewing your product as high-quality than aesthetically pleasing (think of a site like Reddit).
When you start combining rich media with other elements of mobile is when you see major payback. This includes things such as GPS and your camera. Also, allowing them to link your application to outside applications is extremely valuable. This could be things such as looking up a dentist’s office and being able to link to Google Maps to get directions.
While mobile is constantly offering consumers new ways of doing things, it also allows companies to try new things. By constantly innovating, you are differentiating yourself from the competition.
Keep in mind, however, that your innovations should stay on track with your business objectives. And you should not innovate for just any reason – you need to be sure that your clients are benefitting from each new implementation. You should not be using advanced technology when it is not necessary –usually, it will just make your site perform at a lower quality.
Social – do it
What is the way that people use to communicate with others? Social media and mobile devices. Mobile users spend significantly more time on social media channels than desktop users do.
Bring the two together so that things on your mobile application can be shared across your customers’ social networks. Make your customers your brand advocates, essentially giving you free advertising. You should always have the user and your revenue in mind.
from Chris Beaman – User Experience Designer http://ift.tt/1sSIX2K